This is a question that get asked so often!

There are many kinds of discount or cheap cosmetics and a number of different ways that we are able to offer our products at such good prices.

Firstly we stock a range of current cosmetic lines from the major brands, exactly the same make up as  High Street stores. For example, Max Factor Lasting Performance Foundation, Colour Adapt Foundation and Crème Puffs are some of our best sellers, but I am sure you will have noticed that our prices for these products are much lower than High Street prices.

Max Factor Colour Adapt Foundation, available in 9 shades.

This is because our overheads are much lower. High Street premises have sky high rent and business rates. Heating, lighting and staff costs are also much higher than ours. Selling from the website means considerable savings and we are able to pass these on to our customers.

Another range of products we are able to offer at greatly discounted prices are products we obtain in huge, bulk lots and I do mean huge! Your average High Street store may have display space for possibly 6-12 Revlon lipstick shades for example. Because we don’t have to display them we keep more than 50 Revlon lipstick shades in stock at any one time and order in vast quantities in many shades. There are many ranges on Cosmetics4less where you will find a much wider selection of shades than is available elsewhere, all at discount prices.

We are also able to take advantage of close out stock, discontinued ranges and bankrupt stock from many of the famous brand names in the cosmetics industry, and any other offers that may be available on the wider wholesale market. Larger companies have computer ordering, stock control and point of sale systems which cannot cope with these one off stock lines and they are unable to take advantage of some of the great bargains out there, while Cosmetics4less is able to pass these offers on to our customers as amazingly cheap cosmetics prices.

So when you see stock come in, sell out and then disappear from the site, you now know why!

You can often find your favourite, discontinued colour lipstick, eye shadow or nail polish, that you had given up all hope of ever seeing again, on Cosmetics4less so it’s well worth checking our website regularly as new stock comes in daily.

We have a number of trusted and reliable wholesalers and agents in the UK and abroad, with whom we have worked with for years, they source this kind of stock for us and ensure quality and standards are maintained.

In recent years the cosmetic’s industry has seen something of a revolution in the rise of discount cosmetics brands. These are companies like Beauty UK, Collection 2000, Constance Carroll, Saffron Cosmetics, Excellence Cosmetics, La Femme and many more. You may have seen these brands in High Street stores and Chemist shops.

Their products are inexpensive and often trend setting with plenty of colour choice. The quality is very good for the price but you will get what you have paid for. Don’t expect to get Revlon or Max Factor quality. These products are ideal for someone who has a limited budget, people who like to try lots of new products, who change their look often or just want all the colours in all the sizes. But always remember there is a big difference between quality branded cosmetics offered at greatly discounted prices and budget brand cosmetics.

Whatever you select from Cosmetics4less you know that you are getting 100% genuine, original products at great prices.

Don’t be concerned that because we sell cheap cosmetics and make up, the quality of anything we offer will be less than perfect. We do our best to live up to our motto of “Quality Cosmetics at Affordable Prices”.  All our products are backed by a no-quibble guarantee. If there is any problem with your order, if you are unhappy in any way just email to let us know and we will offer a full refund or replacement. Even if you just change your mind or don’t like the product when it arrives, as long as it is still in unopened, resalable condition, you can still send it back for a full refund.

At Cosmetics4less this week we have all been swapping our best hints, tips and advice. So I thought I would put some of our favourites in this article for you.

Use a foundation that matches your skin tone exactly. Not close to it or the shade you would like to be, but exactly the tone you are now.

Max Factor Colour Adapt Foundation.

Apply foundation from your cheek down past your jaw. You’re not going to wear foundation on your neck but you want to make sure it looks natural from your face to your neck.

Apply foundation on your eyelids up to the brow. This will help eyeshadow to go on smoothly, cover any skin pigmentation and give your entire face a smooth and even appearance.

Use complementary make up colours and try to think of your make up as one unified whole, a complete outfit for your face if you like. For example you are wearing a pink lipstick do not wear an orange shade of blusher.

Apply eyeliner as close to the lash line as possible, think of doing a child’s dot to dot puzzle through your lashes. Make sure you get the line between the lashes. Using a magnifying mirror can help a lot!

Maybelline Stilleto Eyeliner in Black.

If the outer corners of your eyelids have begun to droop, make sure your eyeliner turns up at the corners, just ever so slightly. Then you won’t emphasise the droop.

Shade and define your eyes. Eyeshadow is not about colouring in the eye area, it is about shading, defining and highlighting. Shadow palettes with a lighter shade, for the lid, a darker shade for defining and a highlighter make this easier if you are not sure. Shades of brown are the easiest to use and will complement all skin tone and eye colours.

Decide on the kind of blusher shade that suits your skin tone. For fair to light skins choose pale pink, rose or peach tones.  For medium to tan skins berry, plum russet and mahogany tones look best.

Check your make up in a magnifying mirror. This way you can see if powder is beginning to settle into fine lines before it get to bad.

Remember that a slick of lipstick or lipgloss can make all the difference to how you look. Even if you are aiming for a natural look, a little nude colour will brighten up a washed out face and give your make up a more polished and finished look.

Don’t overdo mascara. Clumps and blobs look awful!

L'Oreal Telescopic Explosion Mascara in Black

Be very careful when applying blusher to avoid a harsh edge. The clown look is not a good one! Use a very soft brush in light, sweeping strokes and blend well if necessary.

Don’t over pluck your eyebrows. Drawn on, obviously pencil thin, overly arched or too heavy and thick are harsh, aging and dated.  And don’t forget that as you grow older your eyebrows will not regrow so easily.

Avoid blobby bleeding lipgloss and lipstick. Apply small amounts, blotting in between coats and use a lip fixer if necessary.

Don’t over moisturise the eye area or your foundation and concealer will sink into the finest of lines. Use a very light  moisturiser and allow it to sink in for 20 minutes before applying foundation and concealer.

I hope the results of our brainstorming beauty sessions have been useful. Let us know what you think.